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5 Trends from Amazon India Fashion Week 16′

The much awaited 5 days of the Amazon India Fashion Week have come to an end and it’s time to sum up our learnings from this year’s Fashion Week. Fashion week always means a potpourri of art, culture and lifestyle… Continue Reading →

Top Trends from AIWF ’16

Now that the much hyped Amazon India Fashion Week Spring/Summer ’16 is finally over and done with, we can’t help but look back on the top trends the fashion week has left lingering in our minds.  So put your best… Continue Reading →

Sanjay Garg at AIWF S/S ’16

We cannot get enough those dreamy Mashru calf-length kurtas by Sanjay Garg at Amazon India Fashion Week Spring/Summer ’16. Mashru fabric with cotton on one side and silk on the other, originated as a way for Muslims to wear silk… Continue Reading →

How to Nail the Fashion Week look

We are completely and undisputedly bowled over by the show of utter brilliance when it comes to street style in the recent Amazon India Fashion Week. From unconventional sarees to shirt dresses – the fashion brigade did everything with panache…. Continue Reading →

Nida Mahmood’s “Junglee Billee”, AIWF S/S ’16

A NIFT alumni, Nida Mahmood definitely knows how to do away with the boring and repetitive! We are head over heels in love with her for her off-beat take on couture, plus she is more than just another ordinary designer,… Continue Reading →

The Saree Equation

Observing Amazon India Fashion Week S/S ’16 closely, one can easily tell that the Saree has been the Hero this time for most of the collections put out.  Be it the linen goodness draped over loose Crop Top-like Blouses by… Continue Reading →

Color Me Red

TREND ALERT!!! Our latest Colour Crush has been all over the Amazon India Fashion Week S/S ’16!  We heart Poppy Red 🙂 The one Pick-Me-Up every Wardrobe Needs—is the Colour Red. And by Red we mean the Rich and Opulent… Continue Reading →

Born in Benaras

There ain’t a woman in this country who doesn’t adore a Benarasi! They are the LBDs of Ethnic Wear, you drape one around you and it automatically makes you feel like a Goddess. But this year, the ever-so-humble Benarasi has… Continue Reading →

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