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“Fashion can be a universal player in protecting the planet. Fashion is certainly a huge part of everybody’s lives. You wear it every day and for some people it’s a status symbol, or a statement of how much they have spent on clothes, or it’s a means of expressing their identity and who they are.” —Pharrell Williams in Ecouterre article

Here is a quote that got me thinking. How is it that I can contribute in protecting the Earth. How do the clothes that I buy, play an important role in the environment and how do my decisions affect the others.

Organic clothing products are eco-friendly. They are made out of natural cotton, bamboo fabric, hand woven khadhi etc. And the natural fibres used in weaving these fabrics are bamboo, organic cotton and silk, soya bean, modal, aloe vera, banana, pineapple and milk protein fibre, flax, jute etc. These are substances that are obtained from plants, animals, minerals or from geological processes, which are biodegradable over time & are usually sourced from various interior parts of the country. High-quality, non toxic and environment friendly colors made out of beetroot, pomegranate, henna, catechu, teak tree leaves, turmeric, indigo are used.

Most of these eco-friendly fashion brands follow strong moral values – “No genetically modified seeds, no synthetic pesticides or fertilizers, no carcinogens, no high-interest loans, no child labour, no price exploitation, no suicides!”

To save the planet Earth, every single  person must to do their bit. We need to understand what organic clothing is all about and how it is environmental friendly. Some advantages of using eco friendly clothing are they don’t cause skin irritations. They are biodegradable and resistant to fire. All in all, they are least harmful to our environment.

An inconvenient truth that comes to the mind is that organic clothing is be more expensive than conventional, chemical clothing. As more people come together to understand the need of the hour & adopt natural clothing, the price gap will shrink as the market size of organic clothing grows and the economies of scale improve.

Some of the brands that have joined this revolution of making organic clothing big are Anokhi, Do you speak Green, UV & W, Bhu:Sattva. They make a range of clothes, from basic tees, leggings to fashionable, offbeat silhouettes.

To conclude – As the entire world today realises the importance of natural clothing, Gandhiji had promoted Khadhi even way back then….

Shop the Proyog Organic Activewear here