A NIFT alumni, Nida Mahmood definitely knows how to do away with the boring and repetitive! We are head over heels in love with her for her off-beat take on couture, plus she is more than just another ordinary designer, she is a writer and an artist too! 

For her Spring/Summer ’16 collection, she poetically translated art and architecture onto apparel ‘with a purr and a meow’. The collection is vibrant in its reflection of Bombay of the 1960s, representing the delicate Art Nouveau, where industrial revolution meets Bollywood bloom.

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Mahmood adds, “prints create the most important aspect of this collection not just owing to the value of visual impact but from the core of the concept” — the prints will have gentleness of the essence of being a woman but at the same time the strong-mindedness of a strong willed individual.

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Mahmood’s colour palette ranges from pale blues, lemons and oranges, green and soft pinks on summer fabrics like georgettes, crêpes, satin, twill, heavy gauge four-way stretch net and neoprene.

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The main techniques used in the ‘Junglee Billee’ collection include printing and patchwork, through which Mahmood has tried to play with the concept of transparency and opacity as a strong design language. 

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Her 25 garments collection really did bowl us over.  And how erratically brilliant are those headgears? 

What is your take on this colourful and fun collection? 

#AIWF #springsummer #nidamahmood